ABOUT PAQUITA RUBY

Jerrinice Itela is based in London and has always been creative in her work. The subject she enjoyed most at school was DT (Design Technology). Although she struggled with school demands, she always found peace in creating and getting her hands into something creative.
After leaving school, she studied Art and Design, which led her to university, where she studied for three years. She studied Fashion Jewellery for three years at the London College of Fashion (LCF).
As soon as she finished her degree, she went to work for a jewellery shop, which gave her a better understanding of the business side of jewellery. After working at various small businesses and slowly starting her own, she decided to focus solely on growing her business, which led to the creation of COVID 19. Due to this, she has been able to spend more time working on her business.